SEO Specialist | 2026
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Job Description
We are seeking a results-driven SEO Specialist to improve our website’s visibility, increase organic traffic, and enhance search engine rankings. The ideal candidate will have experience with on-page and off-page SEO, keyword research, technical SEO, and content optimization. You will work closely with content creators, developers, and marketing teams to drive sustainable organic growth.
Responsibilities
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta tags, headings, and internal linking structures.
- Perform technical SEO audits and recommend improvements.
- Monitor website performance using SEO tools and analytics platforms.
- Develop and implement link-building strategies.
- Track, analyze, and report SEO performance metrics.
- Collaborate with content teams to create SEO-friendly content.
- Ensure websites follow search engine best practices and guidelines.
- Identify and resolve crawl errors, indexing issues, and site performance problems.
- Stay updated with the latest SEO trends, algorithm updates, and industry developments.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
- Proven experience as an SEO Specialist or similar role.
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
- Knowledge of HTML, CSS, and website structures is a plus.
- Familiarity with content management systems such as WordPress.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Passion for digital marketing and continuous learning.